The right MFA Oil lubricant product for any customer’s vehicle or equipment can now be found within seconds on the MFA Oil website. The lubricants section of the site now offers Lube Advisor, a digital oil and lubricant recommendation tool, that helps customers match the right MFA Oil product to their engine based on the year, make and model of the vehicle.
Lube Advisor, which went live on mfaoil.com on Nov. 19, provides recommendations for multiple audiences, including farming, off-highway, retail and heavy-duty customers. In addition to offering customers tiered MFA Oil product recommendations, Lube Advisor provides product capacities, OEM/industry specs, usage conditions and oil change intervals.
The decision support tool provides searchers with recommendations for engine oils, transmission fluids, differential fluids, power steering fluids, coolants, gear oils, DEF, wet brake and clutch fluids, greases, hydraulic fluids, and compressor fluids.
With tens of thousands of makes, models and years of vehicles and equipment in its database,
“Lube Advisor makes it easy for our customers to find their vehicle or equipment and quickly view our recommended products that match their needs,” says Don North, director of product development and quality control.
Lube Advisor can be found on the Oils & Lubricants drop down menu on the MFA Oil website, by clicking the green button that says “Need Recommendations” in the lower-right corner of any MFA Oil lubricant page, or by visiting http://lubeadvisor.mfaoil.com/.