A Halloween-themed awards banquet celebrating successes in the company’s Big O Tires division was held in Osage Beach on Oct. 28. Charlie Alexander, vice president of Big O Tires operations, says he and his team were excited to gather and celebrate their 2023 performances.
“Any chance we have to bring together all of our stores is special,” Alexander says. “That was especially true this year, considering it was the first time our new Kansas City managers and their team members could join us for the annual banquet.”
Alexander commended attendees for the strong sales and overall growth Big O Tires experienced in the 2023 fiscal year.
“I’m very proud of the work our entire team and division did this year, and I am excited to see how our stores perform in 2024!” he says.
Individual stores and employees within the Big O Tires division were recognized for fiscal and operational successes across 27 categories. The Jefferson City store on Jefferson Street was honored as the Store of the Year.
“Our Jefferson Street store employees have made great strides toward competing for this award over the last several years, so it was fantastic to see them meet their goal,” Alexander says. “Kyle Atteberry and his team have put in a ton of work to continue to improve one of our best-performing stores year after year, and they finally came through to win the Store of the Year award.”
Two inaugural awards named after long-tenured employees for their many contributions to Big O Tires were also presented. Andy Forck received the Andy Forck Community Engagement Award, and Russ Burkett received the Russ Burkett Customer Excellence Award.
“Andy has been with our company for 20 years and plays an integral role in the Jefferson City community, donating his time to multiple organizations, including the Knights of Columbus and Helias Booster Club,” Alexander says. “Russ has been a part of MFA Oil company going back decades as he owned his own MFA service station before coming to work at Big O Tires in the early 2000s. We named the Customer Excellence Award after Russ because he has led the company in customer count for many years. The exceptional customer service Russ delivers and his embrace of our company culture makes him a top-notch employee.”
Awards for Fiscal 2023
| Category | Winner |
| Lowest Labor % | Lee’s Summit 25044 |
| Top Customer Count Increase | Springdale 3001 |
| Top Total Customer Count | Columbia (Business Loop) 25001 |
| Fewest Complaints Per Invoice | Osage Beach 25012 |
| Top Google Rating | Kansas City (State Line) 25041 |
| Cleanest Store | Kansas City (Englewood Rd) 25039 |
| Top Alignment % | Fayetteville 3003 |
| Top Alignment Dollars | Fayetteville 3003 |
| Highest Pro-Tec+ % | Kansas City (Wornall Rd) 25046 |
| Highest Big O Tires Units | Jefferson City (Jefferson St.) 25011 |
| Highest Big O Tires Unit Increase | Jefferson City (Missouri Blvd) 25006 |
| Top Tire Unit Increase | Olathe (153rd St) 16020 |
| Top Total Tire Unit | Columbia (Business Loop) 25001 |
| Highest Service Mix | Jefferson City (Jefferson St.) 25011 |
| Top Sales Growth | Springdale 3001 |
| Top Sales | Columbia (Business Loop) 25001 |
| Top Gross Profit Dollars | Columbia (Business Loop) 25001 |
| Top Gross Profit % | Hollister 25010 |
| Highest Pretax Dollars | Jefferson City (Jefferson St.) 25011 |
| Lawrence Mammen Accounting Award | Nixa 25018 |
| Top Producing Mechanic Team | Columbia (Business Loop) 25001 |
| Top Producing Mechanic | Brandon Weber |
| Top Sales Award (Service Advisor Highest $) | Justin Holston |
| Russ Burkett Customer Excellence Award (Top Customer Count) | Russ Burkett |
| Andy Forck Community Engagement Award | Jefferson City (Jefferson St.) 25011 |
| Territory Manager of the Year | Derek Albertson |
| Store Of The Year | Jefferson City (Jefferson St.) 25011 |
